Sunday, 21 September 2014

I Heart Makeup - The Wow Sticks - Review & Swatches

The Wow Sticks - Makeup Revolution - I Heart Makeup
I Heart Makeup - Super Wow Sticks swatches
The Wow Sticks review swatches
Swatches on hand are in same order as image above showing names. Top - bottom = left - right.

Another new product to the Makeup Revolution website and it's already popping up on blogs all over the place. Makeup Revolution and sister brand I Heart Makeup [stocked on the same website] really have got their blogger fanbase sorted, especially as I saw a tweet a while ago saying they only launched 6 months ago - they have absolutely flown in that time, amazing! 

The Wow Sticks are a set of waterproof, matte lip products designed to stay put through almost everything. And they do - they really do. Usually swatches on the back of your hand will smudge and blend in no time at all, due to the frequency you touch the area and how much it's used compared to your face. However, these swatches would not budge. The packaging of the products does state that they're a 'high-gloss' product, now I'm not sure if there was a production mistake here, but that is not the case at all - they are an incredibly matte product and in no way glossy. Just wanted to clear that up for anyone that might be buying these in store, rather than online where the matte element is made clear.

There's a good range of colours in the collection, although some of the pinks are quite similar to each other. Colour-wise, my favourite shades are Sunday Girl, Atomic and Dreaming. I'm not quite so sure about Heart of Glass, it's almost a concealer shade which isn't for me personally. Naming the shades after Blondie songs has definitely given them big kudos in my books. Before application, the darker shades need warming up a little on the back of your hand but then they will apply easily. Being a stick, the application isn't the neatest, so a lip brush may be handy to accurately apply around the corners and cupid's bow. I found the lighter shades very tough to apply well, then they ended up looking patchy and cracked on the lips - not a great look. Light, matte, lip shades are notoriously hard to get right and unfortunately, the lighter Wow Sticks just don't work for me. Dreaming may be my favourite shade in terms of colour, but definitely not when applied.  

Despite having a few problems with Dreaming and Heart of Glass, the other shades apply well and are incredibly long lasting as promised. They're much creamier to apply, then dry to a matte finish. You can apply a gloss or balm over the top to take the product from matte to a slight sheen, which I quite like for a change. For £2.99 a pop, these are great products to test out brighter colours and a matte finish - just stay away from the lightest shades. 


  1. These look lovely! Will have to pick some up soon x

  2. Wow.. these look great! Love the pink shades x

  3. Love the look of matte lip products, need to check these out!! x

  4. Yay, so glad to hear they are creamy...and wow, what a gorgeous array of colours! And the packaging is so cute too :)

    Every Day In Grace

  5. I love bright matte lip products so these sound great. I've noticed a lot more brands in Boots seem to be cottoning on to the matte trend which is fab! I agree lighter shades look really weird on me, theres few people who can rock pale peach lips & not look weird though ;) x

  6. I love the look of Atomic and Sunday Girl!
    xxElise @ Elise Dopson

  7. Gorgeous colours :) I love your blog and I have followed you with Bloglovin and GFC. If you ever get a chance to check out my blog I would be delighted, thanks :)

    Camille xo