Monday, 24 February 2014

Eye of Horus: Jewel Amethyst Goddess Pencil

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Eye of Horus Goddess Eye Pencil – Jewel Amethyst*

Eye of Horus were a new brand to me, when a press release for their new shades of eye pencils dropped into my inbox. However since discovering the brand and finding out more, I've been intrigued by their branding, inspiration and message. The brand base their products on ancient Egyptian makeup formulas and ingredients, even using Moringa Oil in their makeup which is claimed by the Egyptian Gods to have beautifying and regenerating qualities. 

I love the luxe look of the black and gold packaging, combined with the brand slogan 'Awaken the Goddess within', it makes for a very glamorous product. The eye pencil is double ended, with the pencil on one end and a blending sponge tip on the other. The eye pencil itself is a deep purple shade with purple and gold micro glitter, which when applied straight to the eye is so pigmented and vibrant, however the colour can be made more subtle by blending with the sponge. Eye of Horus suggest you can either use this as a vibrant eyeliner or blended to create a more wearable purple eyeshadow. 

The oils included in the formula of this eyeliner ensure that it's super creamy when applying, however when applied over an eyeshadow and slightly blended with the sponge tip it becomes more muted and almost matte as you can see in the image. The fine glitter flecks still shine through beautifully when caught in the light.    

This is a lovely eyeliner to add a bit of colour to my, usually nude, eye makeup and I will definitely be checking out the other colours in the range. I've got my eye on the Emerald green pencil already!

Have you tried any Eye of Horus makeup? What's your go-to eyeliner shade? Would you try something more vibrant?

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